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  • Children's paradise want to make money, the method is too important!

    Children's paradise want to make money, the method is too important!

    Children's paradise want to make money, the method is too important!

     
    In the business world, the same products and services in the same channel, know the marketing operators are usually better than the operators can not get more benefits. If the traffic is a fixed value, then the customer's consumption potential can be infinite. Want to get higher income, the best way is to tap the potential of customers, so that each customer contribution to a greater value!
    Classic 4P marketing theory, 4P refers to the product (product), price (price), channel (Place), promotion (promotion), our core topic today is the promotion, the traditional meaning of the promotion is the staff promotion, advertising, public relations activities And promotion promotion, these methods in the marketing process has a very wide range of use, because the promotion is the most easy to organize and implement the daily operation, but also the most direct increase in revenue marketing activities, so every weekend, holidays, the major children's parks are Keen to organize a variety of marketing activities.
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    Comprehensive children's playground is usually composed of naughty fort, recreation area, handicraft area, development area and experience museum. Ticket combination strategy is a combination of package-style way of charging, because the right to meet the customer's pleasure to the fun of the project experience, which greatly stimulated the consumer's consumer impulse.
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    The advantages of the ticket portfolio strategy are reflected in:
    1. Reduced the customer stay in a project on the play time, soothing the popularity of the project queuing up the pressure.
     
    2. to extend the total residence time per capita, experience the project has increased. The overall turnover doubled at the same time, but also bring some of the usual low profit margins of the amusement equipment.
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    We try to keep our customers in their own paradise, the longer the better, because the operators are aware that as long as the customer stay in their own park longer, the possibility of playing in the competitor side becomes lower. And only to retain customers at the same time, but also to stimulate their desire for consumption is a successful marketing program.

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